Customer Data Analyst - Contractor

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.
Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We’re Looking For

We’re searching for a Customer Data Analyst (Contractor) to transform user behavior data into actionable insights that enhance our clients’ marketing, personalization, and growth strategies. This role will work closely with strategy, marketing, and UX teams to uncover trends, segment audiences, and optimize digital experiences based on customer interactions. Success in this role means delivering clear, data-backed recommendations that improve acquisition, engagement, and retention outcomes.

Benefits of Becoming a Northern Contractor

In exchange for your talent, Northern offers:

• Competitive rates
• Flexible work to promote work-life integration
• Remote-first or hybrid flexibility
• Asynchronous work
• Supportive Operations Team
• 20 - 40 hours a week

What You’ll Be Doing:

• Architect, implement, and manage digital analytics solutions using Google Analytics 4 and Adobe Analytics
• Lead tag management initiatives using Google Tag Manager (client/server-side) and Adobe Launch
• Plan and manage data layer design, event tracking frameworks, and cross-platform measurement strategies
• Build and maintain pipelines into data warehouses (e.g., BigQuery) to support unified analytics
• Design and implement identity resolution strategies to unify customer data across platforms
  
• Provide strategic consultation on analytics best practices, privacy-compliant data collection, and reporting frameworks
• Support personalization and optimization strategies with data-driven segmentation and performance analysis
• Collaborate with developers, strategists, and marketers to translate business goals into measurable outcomes
• Document data implementations, tracking plans, and technical processes for internal teams and clients
• Stay ahead of digital analytics trends and share knowledge with cross-functional teams
  
  

What We’re Looking For:

• 3+ years of experience in a data analyst or analytics implementation role, ideally in a digital agency setting
• Experience working with clients directly
• Deep experience with GA4 and/or Adobe Analytics, including custom configurations and advanced features
• Strong knowledge of GTM, Adobe Launch, and both client- and server-side tagging
• Hands-on experience with SQL, BigQuery, and data pipeline architecture
• Understanding of identity resolution, cross-domain tracking, and user stitching techniques
• Knowledge of JavaScript for debugging, tag implementation, and troubleshooting
• Excellent documentation, presentation, and stakeholder communication skills
• Familiarity with data privacy compliance (e.g., GDPR, CPRA) and ethical data use

Bonus Skills!

• Experience with Customer Data Platforms (CDPs) like Segment, Tealium, or BlueConic
• Familiarity with Looker, Tableau, or other data visualization tools
• Certifications in Google Analytics, Adobe Analytics, or GCP

Why Join Northern?

You’ll work with some of the most talented digital minds on meaningful projects that push innovation and impact for top-tier clients. At Northern, we help brands evolve and succeed in an increasingly complex digital world.

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.